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When GenTeal brought in Barbs Media, they had an email channel set-up but with little structure and management. In the first 30 days we doubled their projected month in revenue. Fast forward to one year later? GenTeal doubled it's TOTAL revenue from the previous year, and email was up 317%. Email contributed to the majority of incremental gains over the course of 12 months.
When GenTeal brought in Barbs Media, they had an email channel set-up but with little structure and management. In the first 30 days we doubled their projected month in revenue. Fast forward to one year later? GenTeal doubled it's TOTAL revenue from the previous year. Email played a major role in this, contributing to the majority of incremental gains over the course of 12 months.
When Johnny from State of Flux hired Barbs Media, the majority of his revenue was actually coming from email campaigns. He played an avid role in managing the company's email & SMS channels, however their automated flows were lacking. We revised the branding, messaging, and structure of every single flow and aligned it with Johnny's vision. As a result, 1 year later the revenue from the flows was up 90% -- with the majority of incremental gains coming from abandonment and cross-sell flows.
When Johnny from State of Flux hired Barbs Media, the majority of his revenue was actually coming from email campaigns. He played an avid role in managing the company's email & SMS channels, however their automated flows were lacking. We revised the branding, messaging, and structure of every single flow and aligned it with Johnny's vision. As a result, 1 year later the revenue from the flows was up 90% -- with the majority of incremental gains coming from abandonment and cross-sell flows.
Belong Designs was facing a critical problem when we onboarded them -- they were deep in the spam zone. They had an unusually large database of email subscribers who clicked spam in their emails, a high bounce rate, low click rate, and practically non-existent open rate. It took us 30 days to get them back up to a 50% open rate. We found out that over 90% of the subscribers who clicked spam actually came from the same ESP. By using predicative analytics and advanced segmentation, we were able to clean their list of high-risk accounts and send emails only to their most engaged audience. 6 Months later, revenue from email is at an all-time high and up 80% on the year.
Belong Designs was facing a critical problem when we onboarded them -- they were deep in the spam zone. They had an unusually large database of email subscribers who clicked spam in their emails, a high bounce rate, low click rate, and practically non-existent open rate. It took us 30 days to get them back up to a 50% open rate. We found out that over 90% of the subscribers who clicked spam actually came from the same ESP. By using predicative analytics and advanced segmentation, we were able to clean their list of high-risk accounts and send emails only to their most engaged audience. 6 Months later, revenue from email is at an all-time high and up 80% on the year.
Back to Basics Golf was one of our favorite accounts to manage, since they had a very loyal fan base. The problem? The product they sold was too good... in the sense that it was rarely re-ordered since it was such high quality. The challenge we faced here was that we could not focus our attention too much on retention for conversion -- we had to go all-in on acquisition. As a result, we aggressively converted website traffic and new subscribers with high-value lead magnets and relevant follow-ups. This approach helped us increase email revenue by 112% in 6 months.
Back to Basics Golf was one of our favorite accounts to manage, since they had a very loyal fan base. The problem? The product they sold was too good... in the sense that it was rarely re-ordered since it was such high quality. The challenge we faced here was that we could not focus our attention too much on retention for conversion -- we had to go all-in on acquisition. As a result, we aggressively converted website traffic and new subscribers with high-value lead magnets and relevant follow-ups. This approach helped us increase email revenue by 112% in 6 months.
When we onboarded Pocket Socks, one of their primary sources of revenue was actually coming from QVC, a televised home-shopping channel. As a result, this demographic made up a large portion of their email list. The challenge of this was that this group was very discount seeking... So we used that to our advantage. Only instead of giving away the farm in every email, we used a lot of strategic deals and offers that incentivized purchasers to increase their AOV without sacrificing margin. Not only did this approach 3X their revenue from Email, but it played a fundamental role in preserving the brand value, and increased the LTV of the overall customer base.
When we onboarded Pocket Socks, one of their primary sources of revenue was actually coming from QVC, a televised home-shopping channel. As a result, this demographic made up a large portion of their email list. The challenge of this was that this group was very discount seeking... So we used that to our advantage. Only instead of giving away the farm in every email, we used a lot of strategic deals and offers that incentivized purchasers to increase their AOV without sacrificing margin. Not only did this approach 3X their revenue from Email, but it played a fundamental role in preserving the brand value, and increased the LTV of the overall customer base.
“Nick quickly integrated himself into our team and put together a plan of attack for improving what we had already built. It didn't take long to see the tangible results from his efforts. We're capturing more leads, our emails are getting more clicks/opens, and we're starting to find that our email channel is generating a respectable amount of revenue for our business."
Caddy Splash has been working with Nick for quite a while now and I am extremely satisfied with how he conducts business and is able to show consistent work ethic to help you grow your business. It is very easy to stay in contact, build goals and execute when working with Nick. Don’t think twice!
We brought on Barbs Media to help with our email marketing needs, which was greatly lacking for our direct to consumer golf business. Nick has been awesome, engaging with our customer-base, getting to know our product offerings, and providing his thoughts on strategy moving forward. He's a driven professional, and a pleasure to work with.
Nick is not only proactive with strategizing content, he is also extremely flexible and great to work with. Within the first month, our email performance exceeded the goals we set with Nick on our first call with him. There has been a huge increase in website traffic, conversions, and customer reach. Our business’s revenue has seen an immediate positive impact from bringing Nick on board
Book a call with us and we'll tell exactly what you're doing well, what could be improved, and what steps you can take to get to the next level. Regardless if you decide to work with Barbs Media, you'll leave this call with a playbook to take your email & SMS marketing to the next level.
